08:30 – 09:30: Breakfast and networking

09:30 – 09:45: Welcoming Remarks

09:45 – 10:05: Ovum Presentation: Madan Sheina, Lead Analyst, Information Management

10:05 – 10:25: DataFlux Presentation: Jill Dyché, Thought Leadership and Education, DataFlux

‘Now What? Launching Your MDM Effort’ – Even companies that have successfully made the case for MDM are still flummoxed about where to begin. In this session, Jill Dyché will discuss what works when it comes to starting an MDM effort.

10:25 – 10:45: Customer Presentation: Andy Hazelwood, Data Architect, CPP Group

Improving Customer Analytics through MDM – CPP explains how they’ve used DataFlux technology to control and understand their incoming customer data, build a single customer view and get better analytics as a result.

10:45 – 11:00: Q&A session

11:00 – 12:00: Networking and Refreshments with Software Demonstrations

12:00: Close of Event