Attendees will learn:

• How MDM can provide a foundational technological infrastructure for creating, managing and distribution trusted and high quality data across the organization.
• Why MDM is more than a single, one-off technology implementation that requires a multi-disciplinary, business-driven approach.
• How MDM technologies can afford far greater business value when implemented as part of a corporate data governance program.
• Having a solid business value proposition is key to success.
• Why the relationship between MDM and data governance is critical to the success of each initiative.
• To understand why MDM will not work without strong data governance processes in place.
• Hear the experiences from early adopters on the business benefits that companies can gain from proper deployment of MDM as well as the challenges faced when trying to implement it.
• The benefits of a broad, multi-domain approach to managing master data holistically across the enterprise when building an MDM architecture and selecting a tool vendor.
• How and where the benefits of MDM can positively impact organizational business operations, in terms of reduced operating costs, improved agility and more accurate decision making.
• Practical recommendations to get your MDM program off the ground.